The two new flavors join previously released Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch, introduced to offer consumers an entirely new alternative to traditional morning beverages, and Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade, geared to get DEW Nation ready for the night. It grew more than 50% in its second year on the market with annual retail sales of nearly $250 million. A dynamic Mtn Dew Kickstart website, accessible by visiting Mtn Dew Kickstart was initially launched two years ago and has been dubbed one of PepsiCo's most successful beverage product launches in the past 10 years.Five Mtn Dew Kickstart trucks will hit the road for an eight month sampling tour that will hit a variety of locations including college and university campuses, sporting venues and retail locations.A real-time consumer-driven Snapchat story, along with a variety of cutting edge digital and social extensions through platforms such as Vine, Twitter and YouTube.The "Come Alive" television commercial during the Super Bowl XLIX Pre-Game Show, as well as national radio promotions.The "It All Starts with a Kick" campaign will reach DEW Nation all across America by way of a comprehensive marketing campaign, including: "Mtn Dew Kickstart is the ultimate beverage to get guys charged for whatever adventure they are taking on – big, small, every day or epic."
"Mtn Dew Kickstart has been a huge success since it launched two years ago and we're continuing to build the portfolio with the addition of two new flavors – Pineapple Orange Mango and Strawberry Kiwi," said Greg Lyons, Vice President of Marketing at Mountain Dew.